BEN And Jerry’s make very fine ice-cream, oh yes they do, and they have shown what great taste they have (see what I did there?) by pulling a PR stunt in favour of gay marriage – renaming their apple pie flavour Apple-y Ever After.
In a very sweet gesture (the jokes just keep on coming) the brand have highlighted a very important cause – that everyone should be equal.
For more information on the campaign visit the Ben & Jerry’s site.
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