THE countdown to London Fashion Week has begun, and in anticipation Somerset House is opening an Autumn/Winter Collection pop-up shop ready for you hungry fashionistas!
Opening on Friday 13th, the dreaded day has never looked so sophisticated with the likes of House of Holland, Sophia Webster and Markus Lupfer amongst many other designer names.
Not only is Somerset house to be the new home of such designer and ready-to-wear pieces, it will also play host to some events throughout the week including flash sales, musical performances and guest appearances to name just a few.
Contributing designer Zoe Jordan (who we LOVE at Pillow Mag) said: “It’s an opportunity for us to spearhead the contemporary designer movement in London and to experience the intimacy of having our own boutique.”
Located on the West Wing, the store aims to be an opportunity for collaboration and exploration targeted for both the industry insiders at London Fashion Week as well as the fashion conscious public.
The store will be the first of its kind to run during London Fashion Week as it showcases contemporary British designers.
The store will run from 13th – 22nd September, for more information head to www.londonfashionweekend.com