Designed To Win at the Design Museum


DESIGNED To Win celebrates the combination of design and sport, showcasing objects that help to push the limit of human endeavour to achieve records and victories.

This new exhibition displays sport accessories such as running shoes, racing bikes and F1 cars and illustrates key moments where design has played an important role in progressing sport and looks at themes of safety and performance.

Throughout the exhibition will be film clips, photography, models and interviews alongside interactive displays, sporting equipment and timelines.

The Designed to Win exhibition is open to public from July 26 at the Design Museum, Shad Thames, London, SE1 2YD.

It opens 10.00 – 17.45 daily with last admission at 17.15.

Admissions: £10.00 Adults, £9.00 Concessions, £6.00 Students, under 12s Free.

For more information ring 020 7940 8790 or visit

Designed To Win

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