Glamour magazine goes ‘digital first’

WHAT can I say, we’ve always been a bit ahead of the curve here at Pillow Mag. 
When we launched back in January 2010 we were a digital publication only. Over time we developed an excellent contributor pool of 12 or more brilliant writers, who have gone on to great success in agencies and publishing. This week, former Pillow Magazine editor Alyson Lowe has been tasked with heading up the digital strategy for Vogue UK.
So it’s no surprise that it’s time for Glamour to switch formats and change their strategy to being “digital and social media first” and cease publishing their monthly title from later this year.
It’s sad times for someone like me who has grown up adoring magazines. I was an avid buyer of Just 17, Sugar, Bliss, then later Kerrang!, Metal Hammer, Mixmag and finishing with a subscription to National Georgraphic. My life’s passions can be tracked through magazine purchases. But it was clear from a long time ago that digital was always going to cannibalise the print market. Rather that ignoring it, embracing it was the only way forward.
Former Vogue boss Alexandra Shulman is facing critique in the news today for missing the boat on e-commerce, and taking a swipe at her replacement, and new Editor-in-chief Edward Enninful.
The new look Glamour will have a focus on beauty and will still publish a glossy bi-annual mag (guessing to trap the beauty advertisers).
The BBC reports that there will be editorial cuts from the Glamour team, which is particularly hard to bear. Good editorial is increasingly hard to find.

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